The art of the website
Rafaël Rozendaal is one of the first artists to sell websites as art objects. His websites are sold to art collectors, who then own the domain name of that work. Both the artist and the collector sign a contract that the work has to remain publicly accessible. The name of the collector is placed in the source code and the title of the webpage. Rozendaal created the Art Website Sales Contract which is a public document that can be used by any artist or collector to help in the selling of public website art.
His work researches the screen as a pictorial space, reverse engineering reality into condensed bits, in a space somewhere between animated cartoons and paintings. His installations involve moving light and reflections, taking online works and transforming them into spatial experiences. He also created BYOB (Bring Your Own Beamer), an open source DIY curatorial format that is spreading across the world rapidly.